Eva Evanovich was launched in 2007 at London Fashion Week and the new diffusion line was inspired with an Urban ‘Alice in Wonderland’ in mind. The range focuses around a selection of pretty, yet wearable ‘origami-styled’ dresses which concentrate on carefully cut silhouettes, pleats and folds, whilst orchestrating an illusion of volume, structure and the all important ‘power’ shoulders. A further diffusion range has also been designed to provide an affordable contemporary diffusion range to the mainline range.
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