MyAsho launched in September 2009 and it is the first online boutique to connect global customers to the fast-growing African fashion industry; which has developed substantially in recent years and continues to be an inspiration to the likes of John Galliano, Diane Von Furstenberg and Alexander McQueen. MyAsho showcase designers such as; Jewel by Lisa, YouMeWe and Aiyda. The collection features strong silhouettes, statement shoulders and jewel embellishments. Casual yet structured pieces also feature, with strong, distinctive African-inspired prints and luxury fabrics including silk, tweeds, cashmere and leather are shown in a wide collection of womenswear and accessories.